In designing a logo, there are several things that you must remember to ensure the impact of the final design. For one, did you know that the most common characteristics of all good logo designs is simplicity? A simple logo is more memorable than an overly drawn one and it is much easier to adapt for use in any other media - whether it is for something as small as a business card or as large as advertising billboards. Keep in mind that versatility is also an important element in a good logo design.
Timelessness is another characteristics of an effective logo. When creating the design, ask yourself – Does it have the potential to endure the ages? Will the logo still have an impact in 20 or 10 years at the least? To ensure this, remember to avoid using design trends that are use to lose their relevance in a few years.
The following are a few samples of simple, versatile and timeless logo designs:
A good logo design should be able to create a positive and powerful impression. With just a few basic shapes and lines, the logo should effectively reflect the nature or principles of the business/organization it represents.